Profile of Yu-hao Lee
My major field of research examines how individuals cognitively select, interpret, and respond to persuasive messages communicated via interactive media (e.g., serious games, social media). My second research field is motivations of online collaboration including online civic actions. I have published my research in various peer-reviewed publications including Cyberpsychology, Behavior, & Social Networking, Computers in Human Behavior, and CHI (ACM SIGCHI Conference on Human Factors in Computing Systems).
My dissertation examines the expertise-reversal effect in games for learning. Specifically how working memory capacity, expertise (skill/ knowledge), and media design affects attention allocation and comprehension in educational games.
Prior to joining MSU in 2009, I worked as a journalist in Taiwan covering politics and environmental issues. I am also an avid video gamer and photographer who enjoys long hikes and bird watching.
Media Psychology, Games for Learning/Change, Social Media, Persuasion, Online Collaboration, CMC.