Spotlight on Wei Peng
TISM Assistant Professor Wei Peng successfully teamed up with Guofang Li, an Associate Professor of Teacher Education, to win a Families and Communities Together (FACT) Coalition grant. Dr. Peng and Dr. Li's project involves a collaboration with Wayne County 4H Youth Development, in which they plan to examine urban African American adolescents’ and their families’ media use and the impact of a media literacy program on their media use in the home milieu.
In Phase One, the researchers will conduct individual interviews and focus group discussions with both adolescents and their parents to gain an understanding of their media consumption, media literacy level, parental mediation of media consumption, as well as issues and conflicts between parents and their children in media consumption. The data collected in Phase One will contribute to the development of a media literacy education program for urban African American adolescents and their parents in Phase Two. The program will include four units of media literacy modules on violence and persuasive intent in audio-visual and digital media for both adolescents and their parents and will be piloted with a small group of participants. In Phase Three, Drs. Peng and Li will conduct a quasi-experimental study to evaluate the effectiveness of the media literacy program.
